How To Implement A Sales Funnel For Business Growth
Most people these days like the idea of developing the “know, like, and trust” factor with a business before committing to a purchase. It makes sense doesn’t it? There are so many people out there ready to sell you something that it’s hard to know who is legit, and who is just out to take your money and run. That’s why you need to implement a sales funnel.
Developing this “know, like and trust” factor with a customer is exactly what a sales funnel is put in place to achieve. It allows you to develop a relationship with your audience as they work their way down your sales funnel. You build their trust as they incrementally learn more about you and what you have to offer and your amazing service.
But wait… what is a sales funnel and how do they work? Well my friend, read on!
What is a sales funnel?
A sales funnel is an effective marketing model. Basically, it is the guided journey you take your customers on towards selling your products and services to them.
A sales funnel aims to answer your customers questions before they even ask them. Over time, this allows the customer to trust your brand through offering them quality information.
An important step before implementing a sales funnel is understanding who your ideal customer is, and who you are building the sales funnel for. Because everyone has different values, a sales funnel is designed to be targeted at the people who will resonate the most with your business and weed out the people who don’t. Therefore, some people will never leave the top of the sales funnel while others will make their way to the bottom.
Is A Sales Funnel Important in Business?
Basically, yes. You need to implement a sales funnel.
Your sales funnel maps out the customer journey from the start, making it clear to the customer exactly what to do and exactly where to go. This, in turn, also allows you to see where people are getting lost in your sales funnel and at what point you can make improvements.
How To Build A Sales Funnel
Step 1: Build your Read Magnet
A Read Magnet is your offering to the world that you are giving completely for free. Nothing in exchange, no money, no email address, nothing. It is the first step in building your relationship with your audience and showing them you know what you are talking about and that you provide a quality service that they need.
Basically, the start of your sales funnel is your blog. Creating information posts, how-to posts, list posts or case studies, attracts people to your website so you can show them what you know and what you offer. And, because they are reading your post, you know they are interested in the topic!
Step 2: Build your Lead Magnet
This is interesting! So, many people think that Social Media is the number 1 way to get in front of your ideal audience, but in fact it’s email marketing… WOW!
Building your email marketing list allows you to send people, directly to their email account, exactly what you want to say to them. Powerful right?
So, this step involves creating a giveaway to your leads. You are targeting this giveaway to th people who are interested in learning more about the subject matter you write about in exchange for their email address.
You can create, checklists, printables, audio downloads, resource lists, how to guides, e-books… the list goes on and on.
This giveaway is then presented to the audience who are reading your blog post. Make sure it’s packed full of quality content and information that is relevant to the blog post, giving them no choice but to opt in and learn more.
Step 3: Build your first offer
Your first offer is an affordable (usually under $50) product or service you offer your email subscriber when they enter your email list. Again, it must be vary relevant to your lead magnet to keep your audiences interest peaked. This is a value driven piece of information aimed at converting your audience from a subscriber to a paid customer.
Some examples of what you might offer include, a short online course, quick coaching call, meditation series, customised diet plan, 10-day challenge… etc.
This step is so important because it allows the subscriber to drop a small amount of money to build their relationship with you. This small amount of money is the key to building that “know, like and trust” factor we talked about earlier in the post.
When someone pays for something within your business and they are delivered something FANTASTIC in return, this builds your audiences confidence in your business. When this trust is built and your audience has been shown you deliver exactly what they want, this perfectly transitions them to move on to the next part of your sales funnel – where you pitch your core offer.
Step 4: Build your core offer
This part is probably something you already have in your business. This step is where you pitch what your business is all about.
Are you a coach? Offer your 3-month coaching program. Are you a Yoga Instructor? Offer your term pass. Are you a Nutritionist? Offer your 2-month meal prep and plan package. Are you a personal trainer? Offer your online fitness course.
Whatever your core offering is within your business, this is where you bring it out to show the world.
Key things to remember to Implement A Sales Funnel
When building your sales funnel, it’s important to keep in mind these things:
- Build awareness around your brand and business
- Engage your audience to the MAX
- Offer value PACKED information
- Aim to educate and inform over “The Sell”
- Don’t jump the gun – remember to follow the sales funnel process
- Sell your services only after you have built that “know, like and trust” factor
- Have fun!